Online UK University Degree or MBA | Online Business School

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Sales and Marketing at a Glance

  • Start date: Anytime
  • Location: Online
  • Study pace: Flexible (no deadlines or timeframes)
  • Qualifications: Level 4 IAB diploma (120 credits) , Level 5 Qualifi diploma (120 credits) or Level 4 & 5 diploma (240 credits)
  • Assessment: Online written assignments
  • Includes: 1-2-1 tutor support, FREE laptop*, all course materials and more
  • Ofqual Link: Level 4 Diploma in Sales and Marketing – 610/3126/4
  • Ofqual Link: Level 5 Diploma in Business Management – 601/6049/4

Dream of driving sales growth and crafting compelling marketing strategies? From sales techniques and customer relationship management to digital marketing and brand development – our Sales and Marketing Course can set you on the path to success.

Accredited and recognised by leading industry organisations, our online Sales and Marketing course covers everything from sales strategy, market research, and consumer behaviour to digital marketing, branding, and public relations.

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Annual payment (£2,200)Monthly payment (£89.60 per month)

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How it Works

Students on our Sales and Marketing course can complete a Level 4 (120 credits), Level 5 (120 credits) or a combined Level 4 & 5 (240 credits) diploma, designed to provide students with the skills needed to succeed in the Marketing industry.

The course is completed online and you can start at any time, it’s completely flexible. Each module (Level 4 & Level 5) consists of 40 hours of guided online learning, with an additional 30-50 hours worth of optional materials that include recommended exercises, readings, digital resources and self-test tasks.

To complete the course you’ll submit 10 online assignments at Level 4 and 6 online assignments at Level 5. Assignments are approximately 2,000-3,000 words each. Once you’ve passed your course, you’ll be awarded with an IAB and Qualifi diploma and you’ll be able to top up your qualification to a bachelor’s degree at a range of UK universities.

During this Sales and Marketing course you’ll have access to 1-2-1 tutor support and webinars, social learning forums and additional materials to complete your diploma with ease. You can find out more about the support you’ll have available on our Student Resources page. You can also read about the academic credentials we meet and associations we’re part of to make sure you have the best learning experience.

Course Modules

Level 4 Module Listing

The business environment

What comes to mind when you think of the word ‘environment’? You probably think of surroundings, and the conditions and influences of the surroundings. Similarly, the business environment refers to an organization’s surroundings – its external surroundings, as well as its internal surroundings.

Customers and customer service

This module starts by looking at customers and how they make decisions about their purchases. What factors do they think about when buying a chocolate bar, vegetables, a book, a refrigerator or a house? How do businesses decide which company to use when buying a new computer system? Before you can start to market to people you must have some clear ideas about how they think, and understand the attributes and benefits that they are looking for.

Marketing mix

In marketing, a company is faced with two kinds of variables. First, there are the variables associated with the external environment; the environment surrounding the organization, made up of the macro-environment (the broad environment consisting of political, economic, socio-cultural, technological dimensions) and the micro-environment (the competitive structure of the industry in which the company operates). A company has no direct control of these external variables. The second set of variables contains operational variables; factors over which a company has full control.

Marketing and sales planning

Marketing and sales are fundamental to business, whatever the sector. In the private sector, it is accepted that marketing and sales planning is essential to achieve profitability and market success. In the public sector and in the charitable sector, the focus is not on profit making but on customer(or more broadly, stakeholder) satisfaction. Marketing is increasingly playing a key role in the non-profit sector to build awareness of issues and promote causes, taking the perspective of not just customers (recipients) but also donors.

IT in business

There is clear evidence that Information Technology provides competitive advantage, whatever the business sphere an organisation operates it.
To gain advantage, managers must know how IT can be used in internal and external processes to deliver better value to the end customer.

Managing and using marketing

This module will provide you with a comprehensive introduction to marketing. It is intended to be relevant to the management and operation of organisations in many different areas of the economy, including those which do not operate for profit.

Customers and their needs

The aim of modern marketing is to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and using these relationships to create a two-way communication between the two parties. The customer communicates his or her preferences, and the business communicates information about products that will satisfy the customer’s needs and wishes.

E-marketing communications

The success of the World Wide Web and the proliferation of the Internet and associated technologies have revolutionised the way organisations conduct their business. The most apparent change has been the support provided through technology to a number of traditional operations, such as sales, communications, customer services and marketing.

High performance sales

An organisation’s success depends on a number of factors including its operations, its marketing strategy, its human resource management and its sales. One of the most common criteria used for assessing the organisation’s success is sales growth. This is an indication that the organisation manages to maintain its existing customers but also attract interest followed by sales from new markets.

Marketing strategy

How then do organizations develop strategies in a complex marketing environment? How do they assess opportunities and threats? Which markets and segments do they target and why? Which market positions play to an organization’s strengths? What product portfolio should be maintained for long-term value? These are some of the questions we shall address.

 

Level 5 module listing

 

The entrepreneurial manager

What is an entrepreneur? Examine the skills and qualities of entrepreneurship.

Organisation structures

Why are organisations structured in the way they are? What determines the optimum structure and how does it differ between organisations? In this module, learners will look at the numerous models and theories that make up organisational structure.

Practical accounting analysis

Learners will complete exercises in accounts throughout this module to understand what they are telling us and the actions that analysis can precipitate.

Business planning and goal setting

What is the business trying to achieve? What will it do? How will it do it? This module focuses on the creation of clear goals and clear plans to achieve a clear objective.

Politics and business

Impact of politics on business and how it may help or hinder business. This module will educate learners on economic impact, exports and government support.

Business law

Explore the statutory responsibilities of managers as learners look into the legalities of business and business executives.

Managing in today’s world

Business in the modern world. This module focuses on governance and equality as a means to do right in business.

Performance management

Understanding how your people and your business can continually improve together, learners will review reward structures, CPD, training and development to ensure high performance in business.

Marketing and sales planning

Learners will analyse how markets, customers, competitors and products can come together in a cohesive plan.

Quantitative skills

On successful completion of this module, learners will have knowledge of numeric exercises and will understand their use within the context of the business.

 

Assignment Unit titles:

The assignment unit titles for the level 4 course are:

  1. Business environment
  2. Customer service
  3. Customers and their needs
  4. E-marketing communications
  5. Information technology in business
  6. Managing marketing
  7. Marketing and sales function
  8. Marketing mix
  9. Marketing strategy
  10. Selling

More information about the Level 4 units can be found here: https://www.iab.org.uk/wp-content/uploads/2023/09/SM-Qual-spec-v3.pdf

The assignment unit titles for the level 5 course are:

  1. Business development
  2. Business models and growing organisations
  3. Customer management
  4. Responding to the changing business environment
  5. Risk management and organisations.
  6. Effective decision making

More information about the level 5 units can be found here: Qualifi level 5 diploma in business management

Am I eligible for this programme?

To enrol in our Level 4 Sales and Marketing course, you must be at least 18 years old and have a full secondary education, meaning you must have a minimum of 2 A-levels or equivalent.

If you don’t have 2 A-levels or the equivalent, such as NVQ Level 3, you may also be able to enrol based on your work experience. To find out more, talk to one of our helpful team members at: 0333 772 1158

To enrol on the Level 5 Sales and Marketing course, you must have completed the Level 4 Qualifi diploma in Sales and Marketing.

Cost and payments

Level 4: £2,200

Enrol with a £50 deposit and then £89.60 a month for 24 months, interest free.

Level 5: £2,200

Enrol with a £50 deposit and then £89.60 a month for 24 months, interest-free.

Level 4 & 5: £2,900

Enrol with a £50 deposit and then £118.75 a month for 24 months, interest-free.

Students can make payment using one of the following methods:

  • Credit or debit card
  • Bank transfer
  • Interest-free monthly instalments
  • PayPal
  • Western Union
  • ELCAS funding

Career progression

Successful completion of the undergraduate Level 4 Diploma in Sales and Marketing and Level 5 Diploma in Business Management and final year of an accredited undergraduate degree programme will give students the right credentials to go on and apply for a job in marketing, sales, human resources, management or business consultancy.

University Progression

Once you’ve completed your online Level 4 & 5 Sales and Marketing course you have the opportunity to complete a third-year top-up degree programme, known as a ‘BA top up’, from a wide range of UK universities.

Students can apply to any university offering the BA top up and you can choose to study for your degree either online or in-person on campus.

If you decide to top up to a full undergraduate degree through an accredited UK university, the costs are listed below.

Coventry University

Business Management and Leadership BA (Hons)– London Campus – £10,000

Business Management and Leadership BA (Hons)– Coventry Campus- £10,000

Marketing Management BA (Hons)

Northampton University

BSc (Hons) in International Accounting -£9,250

BA (Hons) Marketing Management

University of Derby

BSc (Hons) Business and Management– £5,200

Westcliff University

Business Administration  – £11,655 (online) / £15,600 (on campus)

University of Hertfordshire

BA (Hons) Business Administration – £6,400

University of Central Lancashire (UCLAN)

BA (Hons) Business Management – £9,240

University of Hertfordshire

BA (Hons) Business Administration (top-up) (Online)

Middlesex University

BA Honours Business Management (Marketing)

Edinburgh Napier University

BA in Business Management – £4,600
BA in Business and Enterprise – £4,600
BA in Sales Management – £4,600

University of Sunderland – On Campus

BA (Hons) Business and Management – £9,250

University of Cumbria

BA (Hons) Global Business Management – ON CAMPUS– £9,250 UK/ £13,250 International

BA (Hons) International Business Management – ON CAMPUS– £9,250 UK/ £13,250 International

NOTE: UK/EU students may be eligible for student loans for the top-up portion of their studies. Visit www.slc.co.uk for more information.

Sample Certificates

 Level 4 Diploma in Sales and Marketing

Qualification Number: 610/3126/4

Level 5 Diploma in Business Management

Qualification Number: 601/6049/4

Why enrol with Online Business School?

Last year 241 students graduated from this course
13 years of educating students online
3,631 students are currently enrolled on this course
Over 25 expert tutors available to help you succeed

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Choose the right course for you

Sales and Marketing (Level 4 & 5)

£2900

Package includes:

  • University 1st year (Level 4) Full course materials and assignments
  • University 2nd year (Level 5) Full course materials and assignments

Sales and Marketing (Level 4)

£2200

Package includes:

  • University 1st year (Level 4) Full course materials and assignments

Business Management (Level 5)

£2200

Package includes:

  • University 2nd year (Level 5) Full course materials and assignments

Our Tutors

Once you enrol in the Sales and Marketing Course, you’ll have access to our expert tutors. Our friendly team, with years of experience, is always available to provide advice and support. Whether you have a quick question about a module or need detailed feedback on your assignments, we’re here to help.

The Programme Leader for this course is Mike Donald, who has over 30 years of teaching experience across all levels, from primary to advanced. He has worked with degree-level and postgraduate students and has been developing online courses for the past 16 years.

OBS Stories

Graham Morgan

At the time of enrolment, I was living abroad and required flexibility. Enrolling with OBS meant I could continue working full-time whilst studying in my free time.

There is a good balance between modules and assignments and the absence of deadlines means you can work at your own pace.

Overall, it has been a very positive experience. The modules were fun to work through with a lot of useful information and they piqued my interest to learn more about certain topics. I found working through the assignments enjoyable and the staff were very supportive when I needed help.

Steffan Newton

I chose Online Business School because of the flexibility they offered to learn. I read previous reviews online and spoke to the school to ensure this was the best option for me.

The flexibility to study is great and the support received from the school is brilliant.

Frequently asked questions

01How do I apply for this Sales and Marketing course?

It’s really simple to enrol on our Sales and Marketing course, it only takes a few moments and you can either enrol online or over the phone, it’s entirely  up to you:

  1. Simply register online
  2. Call our friendly team directly at: 0333 772 1158
  3. Email us at: [email protected]
02Will I have to go to an interview?

No, we like to keep things simple here at Online Business School, so you won’t need to go to an interview to enrol on our Sales and Marketing course. All you’ll need to do is complete a short application form to make sure you meet the criteria for the course, for example, you must have a full secondary education.

03How long is this online Sales and Marketing course?

The duration of our diploma in Sales and Marketing is completely flexible and entirely up to you – we allow 5 years to complete the course, which means you can work at a pace that suits you and your life. You can also study the modules in any order at any time so you have complete control of your learning.

04What does this diploma in Sales and Marketing course include?

Our Sales and Marketing includes some great added extras to help you succeed, from 1-2-1 tutoring support and online learning resources to a FREE laptop and Student Membership card.

  • All course material, including online modules and written assignments
  • Personal tutor support with 1-2-1 Zoom sessions
  • Dedicated student support
  • Access to an online social learning forum
  • Assignment marking and feedback
  • FREE laptop*
  • FREE TOTUM student discount card
  • FREE student membership to the Institute of Hospitality
  • FREE access to Our Hubs
  • *excluding ELCAS funded learners
05Do I need any previous experience or qualifications?

You don’t need any previous work experience to enrol on our Sales and Marketing course, however, to meet the criteria to enrol, you must be at least 18 years old and have a full secondary education.

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